Finx - Crafty Design Studios


Finx is a growing remote-first IT consultancy focused on Fintech and Banking clients.

Our task was to develop their brand identity which included logo design, stationary design,
social media kit and brand guidelines.

The goal for Finx’s visual identity was to embody their brand’s character and values.
The logo had to represent the company name in a clear and modern way.

After several sketches, it became obvious that the most powerful way to accomplish our objective was to take advantage of the short company name and go with a clean and modern wordmark.Thanks to its brevity and simplicity, it’ll work well across all media channels, look clear and legible.